Originally presented to the Editor of Comic Book Artist, Jon Cooke, this case study will take you through the creative process that led to the relaunch of Comic Book Artist, set to debut in July 2003.

INTRODUCTION

Every creative challenge, from designing a logo to building a website, should begin by asking a series of questions. These questions, once answered, will form a creative compass. No matter the many paths we may choose to travel, that compass will keep us sharply focused on our determined goals.