No longer a one man show, these updated looks came complete with a variety of graphic elements: initials crests, word marks, secondary logos, kid-friendly mascots. And like any solid team, they were designed to work in conjunction with each other or stand solidly on their own.

Fast and aggressive. Inspirational. Dignified.

Updating an existing athletic logo to a complete sports identity can provide a strong, overarching style. It can also help to raise team and fan spirit. It can increase the team and school's recognition in the community and could prove invaluable in both athlete recruiting and team fundraising -- not to mention the possibilities for team uniforms, clothing, spirit banners, and school publications.

And, let's face it, there's an enormous potential for merchandise.